Benefits of Buying Beauty Products Wholesale

Running a salon is expensive. Salon owners who want to turn a solid profit need to find ways to cut costs without cutting corners. Buying beauty products wholesale is a fantastic way to keep ongoing supply costs low without having to sacrifice product quality. Find out everything salon owners need to know about buying wholesale below.

What Is a Wholesaler?

Wholesalers are businesses that purchase products directly from manufacturers and then sell them to other, smaller companies. Wholesalers typically have business-to-business marketing models and focus on providing products to companies rather than individuals, although individual stylists who need to buy in bulk may also be able to work with the right wholesale beauty supplier.

Essential Benefits of Buying Wholesale

The benefits of signing up for a wholesale account hinge primarily on cost savings. Since wholesalers can buy and sell products in bulk, they can pass significant savings on to customers. Salons and stylists can then access the supplies they need for less and either use them to conduct business or sell them at a markup to customers. Most salons take both approaches.

A secondary benefit of signing up for an account at https://prostylingtools.com/pages/wholesale, in particular, is that buyers will get access to authentic, brand-name products. These top brands are pre-tested to ensure that a salon’s guests will not experience adverse effects, and they come with quality guarantees not available when people purchase no-name or fake brands.

Secondary Benefits of Buying Wholesale

Of course, the primary benefit of setting up a wholesale account is cost savings without cutting corners. However, there are a few secondary benefits worth noting as well. 

Buyers who work with beauty supply wholesalers generally get access to a wider product range than those who purchase individual products from local stores. Even if a wholesaler doesn’t stock a particular product, they will have the leverage to negotiate with the manufacturer to get better prices than an individual business.

Salon owners who rely on local companies to stay stocked up on all their essential supplies have to go through the extra hassle of going to the beauty supply store to find what they want. This wastes time that could otherwise be spent with clients. Wholesalers will happily deliver products right to a salon’s door, which is safer, more convenient, and eliminates all the hassles of purchasing supplies.

Can Private Individuals Buy from Wholesalers?

Private individuals can sometimes buy from beauty product wholesalers. Most wholesalers require customers to hold cosmetology licenses or other proof that they work in the industry, though some will also sell to beauty school students who have valid student IDs. Some wholesalers also work with independent salespeople without esthetology or cosmetology experience to broaden access to their product ranges.

The Importance of Finding the Right Supplier

Some wholesale beauty suppliers have high minimum order requirements or annual fees, but there’s no reason to work with a company that makes it hard for salon owners to place orders and get what they need. Reputable wholesalers will offer discounts off retail pricing without minimum order requirements, and some offer free domestic shipping on large orders.

When working with a new wholesaler, be sure to read the fine print before signing up for an account. It should be free to sign up, and there should not be any unreasonable requirements to meet.